I recently learned a startling statistic. Did you know that nearly 54% of bar grievances filed have at their root cause, law office management mistakes?
Here’s another fact I recently learned based on a survey conducted by attorney RJon Robins of lawyers who are thinking about or who have recently started their own law firms. Turns out a huge percentage of lawyers have STILL never been formally trained how to set up or manage our trust accounts. I know it’s certainly not a subject they adequately covered in any of MY law school classes or in any CLE programs I’ve ever attended since then.
That’s part of the reason why RJon says he’s releasing a free resource to help lawyers learn what he calls his ‘Simple System For Managing A Law Firm Trust Account That WON’T Make You Feel Like A Schmuck.’
But as you’ll understand when you see the video, it’s only going to be available for free for a limited time so I’d encourage you to bookmark this link and see it now:
Here are 5 tips (find out how you can find 20 more tips below) on how to grow your law firm.
1. Follow-up. Lawyers are an extremely intelligent group of people who often mistakenly approach marketing in quick bursts and fits. This is particularly true after any sales-training or educational retreat. While enthusiasm is actually a must, it has to be backed up by ongoing, consistent follow-up for any business development. The key here is to stay on the radar of prospective clients without
appearing overbearing and pushy. Think “pushy used-car salesperson.”
2. Web highlights. If your firm has a niche practice, emphasize it on the web site. This will set your firm apart.
3. Break bread with your clients. Meet them for coffee or lunch at least once every other month. Better still, go to their offices. This will make a world of difference. As the relationship grows, other business will be referred. Human beings, business or not, like to know that they are important. Make a habit of noting the birthdays and anniversaries of your clients. Bottom-line, everything boils down to relationships.
4. Don’t ignore your referral sources. In a real sense they are providing free marketing. Treat them like clients. Keep on their radar screen by inviting them to networking-related events or taking them to breakfast or lunch once every month.
5. Client surveys. Especially those that focus primarily on client satisfaction. These are key and will help to identify the areas where the service of your firm can be improved. A combination of written and/or site interviews with your larger clients will provide the best results.
6. Do some community-related work
Want more tips? Sign up for SCG Legal PR Network monthly newsletter, FocusPointe!
You can look forward to a jam-packed issue each month, pointing you to overlooked opportunities in your practice, handing you ready-to-use and incredibly powerful strategies for attracting new business.
Each month, FocusPointe! will focus on different components of public relations. It still is one of the most COST EFFECTIVE ways of getting known in your target market!
Above is part of this special report you can get after signing up “25 Marketing Tips To Grow Your Law Firm.”
They are actually part of 101 Marketing Tips To Grow Your Law Firm if you like what you read why not get all of them and sharpen all your marketing efforts. Click here and scroll to the bottom!
Please feel free to contact me directly with any feedback or
topics you wish to see covered.
Cheers,
According to Dave Lorenzo of RainkermakerLawyer.com, most lawyers don’t realize that they can choose who becomes a client. Instead, attorneys just take every single client who walks through thei door. Client selection is a big and very important part of law firm marketing.
If you’re looking for law firm news, rankings, legal jobs or salary information check out Judged.com.
This website gives attorneys, legal professionals, and law students the chance to rate and discuss various law firms with others “in the know, anonymously and for free”.
The right law practice techonolgy can make a HUGE difference in helping you start, manage and grow your law pracitice. Here are some some helpful technology tips for lawyers, because you DO NEED technology…
Jeff Nischwitz, the Founder and Chief Question Officer of ThinkAgainCoaching.com, discusses the three fundamentals for networking and building relationships that will grow your law practice.
Networking is about meeting people and looking for relationships. Through relationships you can build referral networks and they’ll help you with your personal life and practice.
Relationships are not about business or personal, according to Jeff, they are about helping.
Here are 3 core things you can thing about in achieving value.
1. Be committed to giving and helping. How can I help this person without any expectation of anything in return? If your brain is thinking results you can’t be committed to helping.
2. Be interested in other people – LISTEN and be interested in others.
3. According to Jeff, when you’re networking, th dumbest question to ask is “what do you do?”. Do you really care what that person does? No! Do you really want to understand what their business is all about? Or who they are as a person? Yes. Ask ”what do you like to do when you’re not working” … act like a person when you’re networking.
Listen to Jeff’s video now…
Contact Jeff at (216) 373-7610 or jeff@thinkagaincoaching.com
Debra Feinberg is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. Debra Feinberg is also an affiliate of RJon Robins' law practice management and law firm startup programs
