Need a New York Law Firm Internet Marketing Consultant?

28 October 2009, 1:10 am

Hey Cindy, we talked a few times about law firm marketing, attorney websites, SEO, content marketing and much more. I know you worked for Findlaw – how do you help lawyers with their Internet marketing now?

I worked for Thomson/Westlaw as an SAR and Sales Representative from 1999-2001 until Findlaw began in 2001. My title was a Senior Client Consultant. It will soon be two years, since I decided to strike out on my own. Currently, I do website Marketing for Lawyers and other industries specializing in Internet Marketing. I work together with a team of professional writers and designers to develop websites for law firm as well as other businesses.

In your opinion what are the biggest mistakes lawyers make with their Internet marketing?

In my opinion, the biggest mistakes lawyers make is not taking the time to get involved with their own marketing. When you decide to create a website, you need to understand that a website is just a collection of photographs and words sitting on a platform and is useless unless you Market it.

Creating a website takes time and requires special skills. You need a good content writer that understands the law, knows how to do their research of the law and understands how to write for the search engines. You need to pay money for this. You need to allocate funds to create a Website which is a representation of your firm, something that you are proud of then let the world know you are out there by Marketing it. If you just create a website and have it sit out there, don’t expect much return, it’s not going to happen.

Why? Because all the other attorneys are marketing themselves and your not!

What are the some of the best ways solo and small law firms can tap their local markets via the Internet, in your opinion?

You must have a profile on LinkedIn, Why? LinkedIn is a huge portal with thousands of links which will help your website in organic searches by creating inbound links to your website.

Local business directories, blogs, local Google maps, Yahoo maps, Bing, Chamber of Commerce, these are all free and you need to take advantage of them. If you choose to create a profile on Facebook, just make sure you are comfortable with the information you are sharing with the world because the entire internet world is watching and reading.

You’re located in Long Island. Do you work with lawyers in NYC and in and around New York City as well?

Yes! ’HAVE CAR WILL TRAVEL!’

Feel free to contact Cindy if you need an experienced and skilled Law Firm Internet Marketing Consultant at 631 765-8098.

New York Law Firm and Internet Marketing Consultant Cindy LeClaire