Many good lawyer marketing strategies have some type of content on their website, blog and/or video that includes “how to choose a lawyer”, “how to find a New York criminal defense lawyer”, ” How to locate an immigration law firm in New York” or “How to search for a NY personal injury attorney”.
The best How To tips will give clear, straight forward information designed to help people find what they’re looking for online.
The idea is not to come right out and tell them who you are, what you do and CALL ME NOW! That will turn people off and most likely they will not call. People are really trying to find the “right” lawyer- they want information. They are not looking for you.
Speak to How to find a lawyer that’s right for you. It’s about your visitor – helping them get what they – good information for free. They’ll really appreciate it and consider the next step – calling, signing up for newsletter, emailing you or whatever your “most wanted response” might be.
Internet marketing is about building a “know-like-trust” relationship with your visitors. It’s about connecting with visitors and talking to them in language they understand. Most effective Internet marketing strategies use conversational tone (whether written word or video) and are written to 6th grade reading level – most people searching for lawyers do not understand legalese and complicated legal terms – so keep that in mind.
On GetNewYorkLawyers.com – How to Find a Lawyer in NYC - is an example of a webpage written to inform and educate and give people some choices and options. It’s about really trying to give people helpful resources – and connecting with them.
This page gives people a variety of helpful info and resources to help them with their decision making regarding the lawyer search process. (Oh and for those of you that don’t understand how keywords work on the Internet, you”ll attract different visitors if you use the keyword ”NYC” as opposed to “New York City”.)
To acheive success online you need to consider so many different strategies for effective Internet marketing – from keywords, website marketing strategies, SEO, video, blogs & social media, content marketing, newsletters, link building and more. Make sure you work with law firm marketing consultants or companies that can help you get the results you want.
GetNewYorkLawyers.com provides a variety of resources for the public as well as lawyers, legal services and legal professionals. GetNewYorkLawyers (via this NewYorkLawyersSuccess blog) provides a place lawyers and legal professionals can connect, network, get law practice management tips, law firm marketing strategies, and find help maintaining work-life balance.
Learn more here
- Law Practice Management
- Law Firm Marketing
- Networking via Facebook and Twitter
- Law Practice Consulting
Debra Feinberg is the host of NewYorkLawyersSuccess blog and GetNewYorkLawyers. Connect with other lawyers and legal professionals and get help building a successful practice. Ideas? Comments? Questions? Contact Debra
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