According to Dave Lorenzo, small, mid-size and law firms of all sizes need to take a look at these 3 numbers to evaluate the overall ROI of the firm’s marketing investment.
Those numbers are:
1). The client lifetime value for every client that does buisness with the firm.
2). The ROI return on investment of the law firm’s marketing investment
3). The average cost of acquiring each new client.
Dave describes in detail the numbers and why these numbers will be useful to your law practice. This information is helpful law firms of all sizes, including solo attorneys.
Dave Lorenzo helps lawyers, law firms and professionals earn more money with less effort. Learn more about Dave and his attorney marketing and business strategies by visiting : RainmakerLawyer.com
Debra Feinberg is the host of NewYorkLawyersSuccess blog and GetNewYorkLawyers. Connect with other lawyers and legal professionals and get help building a successful practice. Ideas? Comments? Questions? Contact Debra
[...] Lawyer Marketing Plan – What Numbers You Need to Know [...]
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