New York Lawyers Success Blog

According to AbacusLaw president and founder Judd Kessler, Esq., it is important to keep in constant communication with your clients and potential prospects to prove yourself as a reliable and credible source for help and information.

Sending an email may work in some situations, but other times it is best to actually make phone contact.

 When should you actually call a client or prospect? Here is a list of three things to keep in mind, according to Judd:

1. Will the call give value? If you’re giving clients and prospects and clients value, they’ll be very happy to hear from you. If you’re giving them something they can benefit from, for example: asking someone to co-author an article, introducing someone, or giving them a piece of information, they won’t feel burdened by your call.

2. Are you calling to get information for research? If you want to get information about someone for research, then it’s appropriate to call.

3. Is it a social call? A friendly call to say hello can be a great marketing tool since friendly conversations often lead to business opportunities. Ask personal questions such as how their weekend was or how their family is doing.

Judd Kessler, Esq. , of PracticeSmarter.com blog is the founder and president of Abacus Data Systems, Inc. and developer of AbacusLaw software. Since 1983, Judd has helped hundreds of thousands of lawyers all over the world build and grow the practice of their dreams.