New York Lawyers Success Blog

Meet Internet Guru Girl Sparta Townson.

Many still know her as Sparta Komissarova (or even the   Russian girl). Sparta has 16 years sales experience in marketing with 13 years of it specifically with  Internet and web marketing with a focus/specialty in the legal vertical. All the same rules apply when it comes to the web. As she puts it… if you can work with lawyers and attorneys (and do it very well), you can tackle any industry.

What Makes Sparta Unique?

She worked for Martindale-Hubbell and Lawyers.com (they are the same company) for 10 years through 2007. She was one of a team of 15 reps at the company that specialized in web products and when she left she was their top ranking rep. After that she went to Get Legal, which was a startup company, for just under two years. She left in October 2009 after there was a lot of shuffling and finally trimming down of their staff.. She decided that she had the colleagues, contacts, and support to launch out on her own. “Hence the birth of my precious IGG or Internet Guru Girl”.

Sparta says she has many “supporting fans from my darling attorneys and clients over the years”. She goes on to say “Without hesitation, many will come with me and this is from giving the very best I have to give them and always making sure they are handled properly. Both from a professional standpoint and sheer delivering.”

Sparta plans to keep it really natural and down to earth. “I’m known for not being pushy at all, but I come with a wealth of knowledge, honesty and personal commitment to providing exactly what I say.”

IGG Products and Services:
A custom designed website is built 100% for each client focusing on the type of business they offer. It includes the look, navigation menu, layout of the website, different types of flash elements, pictures related to your practice and type of business and/or the type of business/clients you want to attract, properly designing the site to keep the consumer in mind and userability. Sparta says the one thing IGG does not do, is write content partially canned and partially custom. IGG prides themselves in using the highest quality of experienced writers.

Template Websites:
A template website can still be customized internally so that you aren’t stuck with inflexible or canned site. Flash design is an option for a template site if you desire and of course is encouraged by IGG to keep the consumer engaged and intrigued. We are able to add pictures and photos if the client wants to make sure to brand themselves too.

Custom Content:
“Content is KING.” Custom content is when IGG has their team of writers research and write the content that goes into the actual website. Custom content is written for both our template and custom websites by IGG. Custom content is when IGG’s writers do careful research in order to write content to attract the consumer but also have strategically put in keyword phrases and, of course, write it so the SEO (search engine optimization) experts/team can optimize it. It’s very important if you’re in a competitive market to have “enough” and the right content in order for your website to carry you further and give you healthy visibility.

Search Engine Optimization:
SEO is the process of improving the amount and/or quality of web traffic to a web site from search engines using “natural” or un-paid (“algorithmic” or “organic”) search results as opposed to SEM (search engine marketing) which deals with paid inclusion. In general, the earlier (or higher) a website appears in the search results list, the more traffic and visitors it will receive from the search engines. SEO may “target” different kinds of search, including local search, image search, video search and “industry-specific vertical search engines”. This gives a website web presence.

Link Building:
Link building is a very important part of self-promotion on the Internet. You contact webmasters of other, related (lawyer and legal) websites and let them know your website exists. If the value that you’ve worked so hard to instill in your website is obvious to them, they’ll help their own customers by linking back to your site. “That, my friend, is the essence of link building.”

Just think of link building as your ability to build your reputation on the Internet. As your site is likely one of your business’ most valuable assets, consider link building to be a critical and primary business-building strategy. Be careful not to make the assumption of believing it will give you instant gratification. Successful link building requires a long-term commitment, rather than an overnight solution. You need to continually work on and invest in link building with “creativity and time and the expertise of IGG. Good things come to those who wait (and work smartly!)”.

Search Engine Marketing:
SEM is when your site is strategically placed in paid-for campaigns. IGG uses SEM to promote websites by increasing their visibility in search engine rankings and result pages through the use of contextual advertising, paid placement and paid inclusion. For example, Pay Per Click (also referred to as PPC), Google ads, Facebook ads, Google ads, online directory ads for any industry and Online legal directory ads.

Social Marketing:
IGG will create practice or business profiles for your business on Facebook, MySpace, Youtube (if you’ve done video), LinkedIn, Google profiles, Flixter, blogs etc. IGG will create your profiles, including your photo or logo, videos, and crosslink them with your website or websites, and each other. A blog is where you can write information on general topics of your industry, news, articles you may have written, anything you want to write about and post to keep the search engine spiders in a state of flux. Lastly, IGG will also educate and inform you on how to maximize your social presence. A very benefit of social marketing also ends up being reputation management.

Videography:
Youtube passed Google in traffic and Google now owns Youtube. What this means is that video in a website makes the website all that more interesting and intriguing. Video is “visual, sticky, emotional, on demand and versatile.” While the consumer may skim quickly through the written content, they are more likely to listen to a video and what is being said about the service or product, then feel a personal connection or a trustworthy experience, they then navigate through more pages of the site,, leading to a higher conversion rate. IGG offersvideo shot in HD, DVD loops, media players, so you can use it in your office or mainstream it on a continuous loop, edit the video with graphics, optimization of the video and finally use the video in your social marketing, website, blog, and Youtube.

Personal note from the CEO of IGG:
“While there are many ways to project your business on line, you have to make sure you feel comfortable with the company or person you are intrusting your site and online marketing to. Make sure you understand what it does, what you expect from it, and know that IGG is telling you that the web works better than any other medium but you have to allow the features you’ve chosen to work together. IGG will not encourage you to do anything that isn’t in your best interest.”

Thank you!
Sparta Townson

Sparta works with a team of professionals across the Northeast and Southwest so please don’t hesitate to call 214-415-4547 if you need her help.