With the acceleration in the emergence web technologies, for some busy lawyers it’s simply hard to keep up. Many of the attorneys with whom we speak are still trying to grasp some of the basics. Far too often, we take for granted that everyone has a certain knowledge level. Yet, it should come as no surprise that many lawyers still don’t understand the simple distinctions between organic search, paid search, and other universal search results on a search engine results page:
Once you understand these basic distinctions, the next step is figuring out how to get your law firm to appear in these various results. It’s important to keep in mind that as much as 70-90% of all search traffic ends up clicking on an organic result over a paid result. However, it’s important to keep in mind that there is still a huge opportunity for traffic in paid search as well. The truth is, you want to get your law firm exposure in every medium that is producing a positive return on your advertising/marketing investments.
