New York Lawyers Success Blog

Here are 5 tips (find out how you can find 20 more tips below) on how to grow your law firm.

1. Follow-up. Lawyers are an extremely intelligent group of people who often mistakenly approach marketing in quick bursts and fits. This is particularly true after any sales-training or educational retreat. While enthusiasm is actually a must, it has to be backed up by ongoing, consistent follow-up for any business development. The key here is to stay on the radar of prospective clients without
appearing overbearing and pushy. Think “pushy used-car salesperson.”

2. Web highlights. If your firm has a niche practice, emphasize it on the web site. This will set your firm apart.

3. Break bread with your clients. Meet them for coffee or lunch at least once every other month. Better still, go to their offices. This will make a world of difference. As the relationship grows, other business will be referred. Human beings, business or not, like to know that they are important. Make a habit of noting the birthdays and anniversaries of your clients. Bottom-line, everything boils down to relationships.

4. Don’t ignore your referral sources. In a real sense they are providing free marketing. Treat them like clients. Keep on their radar screen by inviting them to networking-related events or taking them to breakfast or lunch once every month.

5. Client surveys. Especially those that focus primarily on client satisfaction. These are key and will help to identify the areas where the service of your firm can be improved. A combination of written and/or site interviews with your larger clients will provide the best results.

6. Do some community-related work

Want more tips? Sign up for SCG Legal PR Network monthly newsletter, FocusPointe!

You can look forward to a jam-packed issue each month, pointing you to overlooked opportunities in your practice, handing you ready-to-use and incredibly powerful strategies for attracting new business.

Each month, FocusPointe! will focus on different components of public relations. It still is one of the most COST EFFECTIVE ways of getting known in your target market!

Above is part of this special report you can get after signing up “25 Marketing Tips To Grow Your Law Firm.”

They are actually part of 101 Marketing Tips To Grow Your Law Firm if you like what you read why not get all of them and sharpen all your marketing efforts. Click here and scroll to the bottom!
Please feel free to contact me directly with any feedback or
topics you wish to see covered.
Cheers,

Paramjit L Mahli
“Award Winning” SCG Legal PR Network
Connecting Lawyers As Sources With Journalists
Mobile: (646)-763-1407
Email: pmahli@scglegalprnetwork.com
http://www.scglegalprnetwork.com
Blog: http://www.profitingwithpublicrelations.com