Law Offices of William Cafaro

Law office of Bonnie Lawston

Web Perseverance - Web Development, Internet Marketing, SEO, Graphic Design

Criminal Defense Lawyer NYC

Law office of Bonnie Lawston

Law Offices of William Cafaro

The Ever Changing World of Web Design & Websites

A Brief Look Back and Look Forward at Websites

 The Ever Changing World of Web Design & WebsitesIt’s a fact that the world of web design and websites is ever changing. New improvements in design and technology emerge all the time.

Can you imagine growing up without being able to browse the web or carrying a cell phone with you everywhere you go?

Many of us can. But for the new generations such as iGen and Gen Z, born between 1995 and 2012, it’s unimaginable. Not having a mobile phone, not being able to jump online or text or visit a social media site is a foreign concept.

The Evolution of Web Sites and Web Design

It’s been more than 20 years since computer scientist and CERN engineer Tim Berners-Lee launched the first web page in 1990.

In fact, until other programming languages and codes came into existence like CSS, php, javascript and jquery, web pages lacked graphic design elements. They also lacked visual and marketing appeal.

Today, web development has moved beyond the realm of computer science alone. Fields like graphic design and marketing have become an integral part of website development evolution.

How important is it for websites to be mobile friendly?

“Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query.”

Web Perseverance’s New Websites

While trends come and go, consumers want designs that reflect their company’s values. We’ve worked to make our websites unique and authentic. Here are a few recent examples:

  • Restoration Dry Cleaners. The branding for the new site incorporated much happier images. We shifted the focus from damaged materials to restoration of prized possessions. By replacing fire and smoke images and damaged articles with happy people, bright and colorful wardrobes and other images, we changed the look and feel of the site. Branding shifted from “damaged” to “restored.”
  • The Van De Water Law Firm and Sackstein, Sackstein & Lee, LLP websites incorporate hero images (large full width image at the top of the website). The viewer meets the attorneys at first glance. This emphasis brings a more personal experience to the viewer when visiting the website.
  • Anna’s Fried Dough is another new site we launched. We worked with the client’s existing logo to bring a colorful and fun feel to the site. The company initially introduced its product through concession stands at fairs but now it offers wholesale purchase as well.
  • Poseidon Irrigation grabs the viewer’s attention through its colorful logo over a sprinkler system background video with spraying water. It’s a colorful and eye-catching site where viewers receive great visuals of the product’s use.

Are you looking to boost your internet marketing? Keep up with the times and reach out to us.

Author: WebPerseverance: Cindy J. Silver


Medical Malpractice Attorneys

Serving Flushing, Queens, Brooklyn, Bronx, New York City, Long Island and Garden City

Author: Sackstein Sackstein & Lee.LLP

Medical Malpraactice AttorneysMedical malpractice occurs when there is a failure to follow generally accepted medical practices, which results in harming a patient. Consequently, patients may experience injury, illness and in the most severe cases, death. However, not every injury that a patient suffers during medical treatment is caused by medical malpractice. An experienced attorney can evaluate the circumstances under which injury occurred and determine whether grounds exist for a medical malpractice lawsuit. Proving that a practitioner deviated from standard practice typically requires an investigation and testimony by a medical expert or experts.

At Sackstein Sackstein & Lee, LLP, we have the resources to consult with and retain medical experts who can testify to support the facts underlying a medical malpractice claim. Without an experienced lawyer to evaluate your suspicions, you probably would not know, or at least you would not be certain whether medical malpractice had occurred. In some cases, malpractice is blatant, but in other cases, it may be subtle and more difficult to prove.

Common Types of Medical Malpractice Cases

Some types of medical malpractice are more common than others. We represent clients in malpractice cases that are caused by the following:

  • Anesthesia errors. Anesthesia errors can result from the failure to monitor drug reactions and oxygen levels or from incorrect dosages or the failure to assess using a particular anesthesia based on a patient’s known allergies.
  • Failure to monitor. Before and after surgeries and other medical treatments, physicians and nurses must monitor vital signs, ensure proper hydration and nutrition and take other precautions for patients.
  • Hypoxia and asphyxia injuries. Failing to properly monitor the fetus can lead to low oxygen levels and result in hypoxia or asphyxia, which can have serious repercussions.
  • Delivery room errors. Failure to perform a C-section in a timely manner, improper use of forceps and other errors during delivery can harm babies during childbirth.
  • Bedsores due to nursing home negligence. If untreated, bedsores can lead to serious infection. However, good hygiene and moving patients regularly can usually prevent bedsores.
  • Medication errors. Incorrect dosages, mixing up medicines with similar names or prescribing the wrong medication for a patient are a few examples of medication errors.
  • Surgical errors. Operating on the wrong patient, the wrong body part or leaving a medical instrument inside the body are surgical errors that can adversely affect patients.
  • Medical errors due to failure to diagnose or misdiagnosis. Failing to diagnose or misdiagnosing cancer, heart disease or other severe illnesses can lead to worsened conditions or fatality.
  • Birth injuries. Newborn babies can suffer from nerve damage, brain damage and other serious injuries when doctors fail to follow proper medical standards during childbirth.
  • RSD/CRPS. Regional Sympathetic Dystrophy (RSC) or Complex Regional Pain Syndrome (CRPS) is a disorder that causes pain, swelling and limited motion. In some cases, it can result from medical negligence.
  • Hospital errors. Errors that occur during hospitalization sometimes include surgical errors, emergency room errors, a failure to diagnose or misdiagnosis.

At Sackstein Sackstein & Lee, LLP, we can investigate medical malpractice claims involving a wide scope of medical practitioners: general practitioners, nurses, surgeons, anesthesiologists, radiology technicians and other types of medical professionals in specialized fields.

Were You a Victim of Medical Malpractice?

You can find out by sitting down with one of our attorneys. Discuss the details of your medical injury in a free consultation and explain why you suspect malpractice was involved. Handling medical malpractice cases requires extensive skills and access to medical experts. At Sackstein Sackstein & Lee, LLP, our attorneys have decades of experience and the necessary resources. Your case matters to us. Find out how we can help.

Call us toll free at 888.519.6400, or contact us in Garden City at 516.248.2234, or in Flushing-Queens, Brooklyn or the Bronx at 718.539.3100. You can also fill in our contact form, and we will get in touch with you.


We know you take your injury seriously, and so do we.

Find out how we can help.

“Our Family Helping Yours Since 1952”

A+ Rating with Better Business Bureau

Super Lawyers


Looking to Grow Your Small Business?

A Step-by-Step Approach to Build a Stronger Small Business

Author: Patrick Bergen, Compass Operations

It’s an essential part of the American dream—owning and operating your own business, calling your own shots, reporting to no one but yourself. But it’s also common knowledge that running a small business is a risky proposition—about half of all new business enterprises make it five years and little more than half of those last another five years. The reason many such companies fold?—failing to have a plan to facilitate and manage growth. As a general rule, the small businesses that do survive are the ones that take intentional and well-conceived steps to ensure that operations are continually growing, andthat they have the procedures in place to effectively respond to that growth. If you have what you believe is a sound business opportunity, but you’re struggling to keep momentum moving forward, here’s a step-by-step checklist to help you grow your business:

Step #1—Identify What Makes You Different

If you can’t determine why your customers should come to you (as opposed to the competition), neither will your customers. What makes you different? Why would someone choose to purchase your goods or services? Maybe you are able to compete more effectively than others on price. Maybe your product has proprietary features that set you apart from the competition. Determine what your “value proposition” is and focus your energy there. Don’t try to compete in areas where you can’t.

Step #2—Know Who Your Customers Are and Target Them ::Read More

Step #3—Establish Meaningful Metrics::Read More

Step #4—Know Where You Can Expect Most of Your Revenue::Read More

Step #5—Learn from Your Competition::Read More

Step #6—Stick with Your Strengths::Read More

Step #7—Invest in People

Your employees are your greatest asset. Don’t waste precious resources on a modern warehouse or fancy offices, unless you’ve already built a solid and loyal team of motivated and dedicated workers. It’s better to hire fewer employees at first, but pay them a little bit more. You’ll get the work done and you’ll build a committed team. If your employees know that you will pay them a fair wage when times are good, they’ll often be willing to stick with you when times are lean.

Step #8—Be Willing to Delegate

A common problem with small growing companies is the concentration of decision-making and strategy among a very small group of people. By doing so, you get less perspective and learn of fewer options for moving forward. Instead of trying to do everything yourself, you are better served to bring in talented people and let them do their jobs. The less time you have to spend with the nuts and bolts of your product or service, the more time you can spend strategically positioning your business for growth.


How Important Is ADA Compliance for Your Website?

ADA compliant websiteADA Non-Compliance and The Beyonce Website Lawsuit

Non-compliance with the ADA (American with Disabilities Act) has farther-reaching effects than many business owners might realize. Recently, a blind woman filed a lawsuit against the owners of the website.

Details of the Beyonce Website ADA Lawsuit

According to the Hollywood Reporter, the lawsuit alleges that visually impaired users do not have equal access to the website’s products and services.

The plaintiff in the lawsuit, Mary Conner is a New York resident who is totally blind. She is not able to browse the site and get information. Why? The images do not provide text equivalents. There are also no dropdown menus and navigation links that are accessible for her. She also cannot use a keyboard instead of a mouse to browse the site.

The class named in the lawsuit is “all legally blind individuals in the United States who have attempted to access and as a result have been denied access to the enjoyment of goods and services offered by, during the relevant statutory period.”

The requested injunction would require that Parkwood Entertainment, Beyonce Knowle’s management company make the site accessible to blind and visually impaired customers based on the ADA. The lawsuit also seeks compensation for damages for its class members who have been subjected to unlawful discrimination.

Web Accessibility and the ADA

The lawsuit regarding is not the only lawsuit that has been filed against website owners who were non-compliant with the ADA. As we mentioned in an earlier blog article, more than 240 class action lawsuits have been filed against businesses for ADA non-compliance based on inadequate website accessibility (according to

What Can You Do to Ensure Your Website Is ADA Compliant?

Business News Daily article states that no definite legal guidelines outlining ADA compliance exist for websites. However, website owners should make a good faith effort to incorporate features that would make your site more reasonably accessible.

Some of suggested features include:

  • Alt tags for images, videos and audio files. A blind web user cannot see an image. However, web software will read the image description contained in the alt tag used for the image, video or audio file.
  • Text transcripts. Transcripts for video and audio content can help the hearing impaired.
  • Organized layout. Organize the navigation menus, links and buttons so they are user friendly throughout the site.

At Web Perseverance, we use a website plug-in that increases website accessibility for disabled web viewers. Web Perseverance is an internet marketing company. You can see the plugin logo on this site. It looks like the wheelchair handicap logo and is located at the bottom left of your screen. Click on it, and it will display various boxes with features that help make our site more user friendly for disabled viewers.

Features include:

  • A keyboard key
  • Bigger cursor
  • Increased contrast
  • Larger text
  • Desaturate (the button removes color from graphics and images)
  • Highlight links
  • Legible fonts
  • Read page (audio software button that reads the words in the navigation, content text and tag information on the page)

Do You Have Questions About ADA Website Compliance?

We are glad to answer your questions and can discuss putting this plug-in on your website. Contact a NY Internet marketing specialist today.

How Prevalent Are Failure to Diagnose and Misdiagnosis Medical Errors?

Sackstein-Sackstein-Lee-LLP-Author: Sackstein Sackstein & Lee, LLP

What Circumstances Indicate Misdiagnosis or a Failure to Diagnose?

Unfortunately the failure to diagnose and misdiagnosis are common problems and have become even more so since medical practice has become very specialized. Today there are far more names for medical conditions and diseases than ever before along with a plethora of available treatments.

An article appeared in the Washington Post in 2013 entitled “Misdiagnosis is more common than drug errors or wrong-site surgery.“ Studies in the article stressed the degree and extent of damage that misdiagnosis and failure to diagnose have caused for patients.

Various reports revealed the following statistics:

  • Safety experts reported that missed, incorrect and delayed diagnoses have likely affected 10 to 20 percent of medical cases
  • Out of 583 diagnostic mistakes reported, 28 percent were life threatening, or resulted in permanent disability or death
  • Fatal diagnostic errors in U.S. intensive care units equaled the 40,500 deaths resulting annually from breast cancer
  • Errors often involved common diseases such as pneumonia and urinary tract infections
  • Of the pneumonia and urinary tract infection errors, 87 percent had the potential of causing severe harm and inevitable death

An associate professor at Johns Hopkins School of Medicine stated that misdiagnosis “happens all the time.” It is a “hidden part of the iceberg of medical errors.”

What Are Some Underlying Causes of Wrong or Missing Diagnosis?

While each case is different, there are some common errors that are repeated often enough to form a pattern.

In some cases the practitioner simply fails to follow up on test results.

Some medical surroundings are more predisposed for error, such as emergency rooms. ER doctors do not know the patients; they have not followed their medical history the way a family physician has. In the ER interruptions are common along with time constraints to deal with the problem.

In addition to hospitals, primary care doctors are also at risk for diagnostic errors. Sometimes doctors fail to broaden the differential diagnosis. In other words, they do not consider a number of underlying reasons that could cause a set of symptoms.

Failure to study and analyze diagnostic errors has made it an area that is lacking information for correction. Some medical leaders have pointed to the fact that the healthcare system has become increasingly fragmented and medicine as a field has become increasingly complex. High-tech tests are replacing doctor’s skills in performing hands-on diagnosis.

Do You Have Questions About Medical Malpractice?

Our attorneys at Sackstein Sackstein & Lee, LLP are glad to answer your questions.