With the movement by search engines toward universal and personalized search, thinking like a local business owner is becoming more important than ever for many law firms. As you know, Google’s local business listings have prime real estate on their results pages. Couple that with the fact that the listings contain phone numbers, [...]
Archive of entries posted by Debra Feinberg
Selecting A Law Firm SEO
Once you have decided to outsource your SEO to a professional, you need to consider the many schemes, pitfalls, and traps that you will undoubtedly encounter.
A great place to start is Google’s Webmaster Central. Here’s their advice:
-Do you offer any online marketing services or advice to complement your organic search business?
-What kind of results [...]
The Search Engine Results Page
With the acceleration in the emergence web technologies, for some busy lawyers it’s simply hard to keep up. Many of the attorneys with whom we speak are still trying to grasp some of the basics. Far too often, we take for granted that everyone has a certain knowledge level. Yet, it should come as no [...]
