It’s human nature to want the quick fix, easy road, fast buck, etc. That is why it is not surprising that so many legal professionals are looking for ways to benefit from web marketing without having to invest any time or money.
The truth is, no one can market YOU better than YOU.
While marketing consultants can provide you with the knowledge, tools, and methodology, they will never be quite as good as representing you, than you are.
That is why investing your ..read more
With all the excitement surrounding the Internet, blogging, and other social media and social networking strategies, many legal professionals have lost sight of the fact that these web technologies are just tools (albeit amazing tools) to build relationships. Whether it be a relationship with a new client, a relationship with a new referral source, or a new golfing buddy, social networking provides the means to grow these relationships. However, it doesn’t replace the human element of building relationship.
Furthermore, ..read more
With the movement by search engines toward universal and personalized search, thinking like a local business owner is becoming more important than ever for many law firms. As you know, Google’s local business listings have prime real estate on their results pages. Couple that with the fact that the listings contain phone numbers, addresses, website links, and your location on a map, and appearing here can be stronger than appearing in the natural results below.
Google is also experimenting ..read more
Once you have decided to outsource your SEO to a professional, you need to consider the many schemes, pitfalls, and traps that you will undoubtedly encounter.
A great place to start is Google’s Webmaster Central. Here’s their advice:
-Do you offer any online marketing services or advice to complement your organic search business? -What kind of results do you expect to see, and in what timeframe? How do you measure your success? -What are your most important SEO techniques? -How can I expect to ..read more
With the acceleration in the emergence web technologies, for some busy lawyers it’s simply hard to keep up. Many of the attorneys with whom we speak are still trying to grasp some of the basics. Far too often, we take for granted that everyone has a certain knowledge level. Yet, it should come as no surprise that many lawyers still don’t understand the simple distinctions between organic search, paid search, and other universal search results on a search engine results ..read more
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