Location Based Marketing
When you do a search, what do you type into the search box? Well, it depends on what you’re searching. If you’re going to purchase something from an online store, you probably just search the store name. Convenience is at the touch of your fingers, and your purchases arrive without even having to leave your home.
However, let’s say you’re looking for a lawyer to represent you in your divorce. First you type in “divorce lawyer.” If you live on Long Island, you’re not going to want to travel all the way to New York City or Connecticut or New Jersey. Having a California divorce attorney pop up won’t be very helpful either. So you type in “divorce lawyer Long Island.” A number of directories and law firm websites pop up. Even better, wouldn’t it be great if the attorney were close by so you didn’t have to drive too far. At this point you get more specific and type in “divorce lawyer Huntington Station, Long Island.”
The beauty of life in today’s digital world is you don’t have to be sitting in front of your desktop computer either. You can pull out your iPad or mobile phone and do the search wherever you are.
What Does Geographic Location Mean for Business Websites and Web Content?
Thanks to changes in Google’s search algorithms, people typically see search items pop up that are close to their IP address.
Web developers have been savvy about including business location in website content for some time now, but in recent years, the tools have only gotten better. Google My Business has made online marketing even easier and more direct.
What Is a Google My Business Account?
Google My Business enables you to upload information in Google about your business, such as:
- Your location
- Contact information
- Website domain
- Hours of Operation
- Professional photos of your location
Potential customers or clients can find you on Google Maps and when doing a Google search for your business.
For decades, businesses have used marketing and advertising to get the word out about their services and products.
The good news is that today’s online marketing opens up many avenues to market your business online — whether through websites, social media, online searches or other tools.
Marketing professionals can help you maximize your marketing efforts.
What type of marketing is in your world of imagination?
Web Perseverance is an Internet marketing company. We help businesses create strategic and productive marketing on the web.
Attorney Advertising is subject to numerous rules set by the American Bar Association (ABA) and the New York State Bar Association. The New York Rules of Professional Conduct have sections that specifically address web design and online marketing.
While the New York Rules of Professional Conduct is broad in scope, our team at Web Perseverance is familiar with the particular rules that apply to web marketing. We have provided Internet marketing for many law firms during the early stages of web marketing and up to the present.
We ensure that all of the content and design for any website we create is pre-approved by the lawyer before launching the website. We have incorporated this practice into our web design based on the following New York Rules of Professional Conduct:
Under NY Rules 7.1 (k), attorneys or the law firm must pre-approve all advertisements.
Pre-approval applies to advertising in websites, blogs, chat rooms, list servers, emails, instant messaging, banner advertisements, pop-up advertisements, pop-under advertisements, search engines and other internet-related presence. [Rule 1.0(c)]
Restrictions for Factually Supported Statements
You have possibly seen attorney websites that claim to be the top in their field or tout the idea that they are better at obtaining compensation for clients than other law firms. They use superlatives like “the top,” “the most,” “the most prestigious,” or other marketing language that businesses can get away with in other industries. However this type of marketing promotion can get law firms in trouble in the legal profession.
The following rule specifically prohibits this type of advertising:
 Descriptions of characteristics of the lawyer or law firm that are not comparative and do not involve results obtained are permissible even though they cannot be factually supported. Such statements are understood to be general descriptions and not claims about quality, and would not be likely to mislead potential clients. Accordingly, a law firm could advertise that it is “Hard-Working,” “Dedicated,” or “Compassionate” without the necessity to provide factual support for such subjective claims. On the other hand, descriptions of characteristics of the law firm that compare its services with those of other law firms and that are not susceptible of being factually supported could be misleading to potential clients. Accordingly, a lawyer may not advertise that the lawyer is the “Best,” “Most Experienced,” or “Hardest Working.” Similarly, some claims that involve results obtained are not susceptible of being factually supported and could be misleading to potential clients. Accordingly, a law firm may not advertise that it will obtain “Big $$$,” “Most Money,” or “We Win Big.” (New York Rules of Professional Conduct, Page 173, section 12)
We look out for our clients’ interests and work diligently to provide marketing that is appropriate for the client’s industry. We share your objectives to promote and expand your businesses and will work closely with you to create a presence on the web that is right for your business.
Web Perseverance is an Internet marketing company that helps businesses create strategic and productive marketing on the web.