The truth is, no one can market YOU better than YOU.

While marketing consultants can provide you with the knowledge, tools, and methodology, they will never be quite as good as representing you, than you are.

That is why investing your time into your marketing is one of the best investments you can make.

In my experience working with law firms on their online marketing campaigns, those who are willing to commit themselves to participating generally do far better than those that take the completely hands-off approach. This should come as no surprise.

First, our attorney clients who are engaged in the process are more responsive. As lawyers know, their clients’ responsiveness is a key factor to success. The same is true when it comes to working with a marketing consultant.

Second, attorneys that make time investments in their online marketing, produce better tangible results. Their web content is typically better, their reputation in online communities is generally better, and their conversion rates are generally higher.

Whether you’re working with an outside consultant, or handling your marketing in-house, investing your own time in your marketing, is one of the best investments you can make in terms of building your professional reputation both on and offline.

Benjamin Brafman is a well established attorney and faculty member at Lawline.com. He has represented and worked with many well known individuals including P Diddy, Michael Jackson, and most recently Plaxico Burress.

This legal tip is brought to you by Lawline.com

Check out VideoLawyerMarketing.com for more info.

Gerry Oginski is a medical malpractice and personal injury trial lawyer in practice for over 21 years here in New York (As of August 2009). Over the last few years hes has created over 300 educational and informative video clips to help online viewers understand how lawsuits in the State of New York work. During that time he learned the hard way how to create good video and even bad video. He has created, produced and uploaded these videos on his own.

His goal with his Lawyers’ Video Studio is to educate you and explain why using video to market your legal services is the best tool you can possibly use to establish a bond with your online viewer. A video helps you generate trust and if done correctly, will cause your viewer to raise their hand to ask you for more information.

For more information see Gerry’s Lawyers’ Video Studio blog now.

Furthermore, just like your offline networks, your online networks are segmented. You wouldn’t take your 70 year old business client to your college buddy’s bachelor party, would you (or maybe you would). The point is that there are certain segments of both your online and offline social networks that don’t exactly “mesh well”. That is why it is so important to engineer your social networks online. Here is a great presentation on the subject from Senior User Experience Researcher at Google, Paul Adams:

If you are considering using online social networking to build professional relationships, it’s important to keep in mind that there are real people behind those profiles.  You wouldn’t shout your sales pitch at your professional contacts in the real world, don’t do it online.  You wouldn’t bring pictures of you partying at the club to the office, don’t do that online.

On the other hand, you do want to express yourself through your use of social networking.  If your profiles, tweets, and status updates are boring, marketing, or just not you, don’t be surprised if the people behind the profiles don’t take notice, interact, or engage with the online you.

Gyi Tsakalakis is a co-founder of AttorneySync Lawyer Internet Marketing, contributes at Lawyerist and co-authors Law Marketing Monitor.

1. Follow-up. Lawyers are an extremely intelligent group of people who often mistakenly approach marketing in quick bursts and fits. This is particularly true after any sales-training or educational retreat. While enthusiasm is actually a must, it has to be backed up by ongoing, consistent follow-up for any business development. The key here is to stay on the radar of prospective clients without
appearing overbearing and pushy. Think “pushy used-car salesperson.”

2. Web highlights. If your firm has a niche practice, emphasize it on the web site. This will set your firm apart.

3. Break bread with your clients. Meet them for coffee or lunch at least once every other month. Better still, go to their offices. This will make a world of difference. As the relationship grows, other business will be referred. Human beings, business or not, like to know that they are important. Make a habit of noting the birthdays and anniversaries of your clients. Bottom-line, everything boils down to relationships.

4. Don’t ignore your referral sources. In a real sense they are providing free marketing. Treat them like clients. Keep on their radar screen by inviting them to networking-related events or taking them to breakfast or lunch once every month.

5. Client surveys. Especially those that focus primarily on client satisfaction. These are key and will help to identify the areas where the service of your firm can be improved. A combination of written and/or site interviews with your larger clients will provide the best results.

6. Do some community-related work

Want more tips? Sign up for SCG Legal PR Network monthly newsletter, FocusPointe!

You can look forward to a jam-packed issue each month, pointing you to overlooked opportunities in your practice, handing you ready-to-use and incredibly powerful strategies for attracting new business.

Each month, FocusPointe! will focus on different components of public relations. It still is one of the most COST EFFECTIVE ways of getting known in your target market!

Above is part of this special report you can get after signing up “25 Marketing Tips To Grow Your Law Firm.”

They are actually part of 101 Marketing Tips To Grow Your Law Firm if you like what you read why not get all of them and sharpen all your marketing efforts. Click here and scroll to the bottom!
Please feel free to contact me directly with any feedback or
topics you wish to see covered.
Cheers,

Paramjit L Mahli
“Award Winning” SCG Legal PR Network
Connecting Lawyers As Sources With Journalists
Mobile: (646)-763-1407
Email: pmahli@scglegalprnetwork.com
http://www.scglegalprnetwork.com
Blog: http://www.profitingwithpublicrelations.com

Watch the video now…

Listen as Tasha (TC) Cooper Coleman, Esq – CEO of UpwardAction® tells you how to drive traffic to your website with social media.

Call UpwardAction® at 1 (800) 753-6576 to book TC for your next event.

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RRR is located in Fort Lee, New Jersey and provides custom management consulting services to law firms and law departments.