When Google created Google +, it was the linchpin for all other Google related online activities. A prime example is the fact that when you wanted to set up channels and post on You Tube, you had to have a Google + profile. Your Google + account tied your identity to the You Tube videos and in that respect also made you searchable.

However, a recent Google Blog post explains why Google + will no longer be required for other Google products. The Google VP of Streams, Photos and Sharing wrote, “When we launched Google +, we set out to help people discover, share and connect across Google like they do in real life. While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink.”

Going forward, to set up a You Tube account or Google Photos app, or location sharing in Hangouts, all you’ll need to have is a Google (Gmail) account. Google email accounts maintain your privacy and aren’t searchable. People who don’t want their Google + profile linked to all their other Google products will be glad to know this.

The phasing out of certain Google + connections will begin with You Tube. All you need is a Google account to create your You Tube account. Other Google + changes will roll out gradually in phases.

Google + will become a social network that organizes posts based on the type of topic and not according to a person’s profile. The Google + network will be optional rather than a prerequisite for using other Google products.

You have to wonder what this means for the future of Google + and whether it will fall away in a similar fashion to Orkut and Buzz. Time will tell the story.

Web Perseverance is a Long Island based web development and internet marketing company that stays on top of internet changes. We work hard to provide you with effective marketing and website development.

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