Is there a more fundamental – and universal – marketing tactic than networking? Networking – at its most basic, the act of meeting new people in a business or social context – is at the heart of all other marketing activities as well. Even better, networking allows for endless variation and personalization. Each individual can network in the way that best suits his or her personality, practice and position.
Networking is cheap and easy, requires no equipment or tools (although a ..read more
