According to video guru (and NY personal injury and medical malpractice attorney) Gerry Oginksi, the three Myths of video marketing for lawyers are:
1.You’ll need the best video camera/equipment to create attorney video; 2.You’ll need the most expensive equipment to produce great videos; 3.You’ll need the most high tech computer to edit your videos.
Read more about video marketing on Gerry’s blog LawyersVideoStudio.
According to Dave Lorenzo of RainkermakerLawyer.com, most lawyers don’t realize that they can choose who becomes a client. Instead, attorneys just take every single client who walks through thei door. Client selection is a big and very important part of law firm marketing.
Dave explains here…
According to Steven Fairley, there are only seven ways to find new clients. Some are more effective and some are less effective.
Check out this video by Stephen Fairley as he talks about the seven ways to market your practice and more.
Get more information from LegalMarketingStrategies.com
According to Dave Lorenzo, small, mid-size and law firms of all sizes need to take a look at these 3 numbers to evaluate the overall ROI of the firm’s marketing investment.
Those numbers are:
1). The client lifetime value for every client that does buisness with the firm. 2). The ROI return on investment of the law firm’s marketing investment 3). The average cost of acquiring each new client.
Dave describes in detail the numbers and why these numbers will be useful to your law ..read more
Mark Merenda, president of SmartMarketing for attorneys gives some quick tips on marketing for attorneys and law firms.
Find more smart marketing strategies by contacting Mark and his company at 239.403.7755 or go to his website SmartMarketingNow.com
I like to follow, study and learn from various lawyer marketing strategies out there. I’ve been following the work of New York attorney Gerry Oginski and in my opinion he is an excellent marketer. Here he describes how he became a marketer of his legal services.
Gerry had his “Aha” moment, he says in his LawyersVideoStudio blog, about two years ago. He was working on a series of educational videos for his legal practice to educate and help viewers understand how New York personal injury ..read more
Hey Cindy, we talked a few times about law firm marketing, attorney websites, SEO, content marketing and much more. I know you worked for Findlaw – how do you help lawyers with their Internet marketing now?
I worked for Thomson/Westlaw as an SAR and Sales Representative from 1999-2001 until Findlaw began in 2001. My title was a Senior Client Consultant. It will soon be two years, since I decided to strike out on my own. Currently, I do website Marketing ..read more
In my day to day exploration of various data mining tools, I came across Transactional Records Access Clearinghouse (TRAC), a not-for-profit research center at Syracuse University, which has developed a web-based data warehouse/data mining application. TRACFed is already use by reporters, lobbyists groups, and Congressional committees.
What has this have to do with lawyers? TRACFed could be a good tool to allow lawyers to confirm their anecdotal impressions against actual historical data. For example, how quickly do cases move through Judge ..read more
REGISTER YOUR WILL ONLINE TODAY!
Connect With Us
Follow Our Blog
Subscribe to Updates (click the orange button)