Dave explains here…

Check out this video by Stephen Fairley as he talks about the seven ways to market your practice and more.

Get more information from LegalMarketingStrategies.com

According to Dave Lorenzo, small, mid-size and law firms of all sizes need to take a look at these 3 numbers to evaluate the overall ROI of the firm’s marketing investment.

Those numbers are:

1). The client lifetime value for every client that does buisness with the firm.
2). The ROI return on investment of the law firm’s marketing investment
3). The average cost of acquiring each new client.

Dave describes in detail the numbers and why these numbers will be useful to your law practice. This information is helpful law firms of all sizes, including solo attorneys.

Dave Lorenzo helps lawyers, law firms and professionals earn more money with less effort. Learn more about Dave and his attorney marketing and business strategies by visiting : RainmakerLawyer.com

Debra Feinberg is the host of NewYorkLawyersSuccess blog and GetNewYorkLawyers. Connect with other lawyers and legal professionals and get help building a successful practice. Ideas? Comments? Questions? Contact Debra

Lawyerist is a blog published by Sam Glover and Aaron Street, along with a team of prominent writers. They provide advice on law firm practice management, marketing, career development, technology, law school success, legal ethics, and how to start a law practice.

Here are a few recent blog posts that might be of interest…

Give Your Clients the Red Carpet Treatment to Survive in This Economy

Law Practice Management Scheduling made easy with Tungle

Law Practice – Simple Tech Producitivty Tips

Ask Your Clients How You’re Doing

If you want to know more about lawyerist.com, start by reading some of their most popular posts.

Follow Lawyerist on Twitter and Facebook and subcribe to their updates.

Find more smart marketing strategies by contacting Mark and his company at 239.403.7755 or go to his website SmartMarketingNow.com

Gerry had his “Aha” moment, he says in his LawyersVideoStudio blog, about two years ago. He was working on a series of educational videos for his legal practice to educate and help viewers understand how New York personal injury and medical malpractice lawsuits work. A friend asked him whether he was a marketer, and up until that point, his answer was a definite “No.”

Gerry viewed himself as a medical malpractice and personal injury trial attorney, not a marketer. He thought a marketer is businessman trying to make a sale, someone who wants you to part with your hard earned money. He thought “A marketer is sleazy.”  What he was trying to do with his videos was to inform and educate the public. It was at that moment he realized for the very first time that what he was actually doing was in fact marketing!

Gerry says “It took me a few months to come to grips that I AM a marketer of my legal services. I may be a lawyer who helps injured victims obtain compensation, but in order for the world around me to know that I am here and available, I must be able to TELL THE WORLD what I do and how I’m different from all the other people who market themselves. That’s marketing.”

Gerry now considers himself a “marketing maven.” He admits he loves to read about marketing and learns from smarter “Been there and done it” marketers. Gerry says if you’re a lawyer, you can’t get any better than learning from Ben Glass, a fellow trial lawyer from Fairfax Virginia. In Gerry’s opinion, Ben has changed/transformed the way lawyers market themselves to the general public. Gerry also thinks Ben empowers attorneys to be ethical, different, and “live life big while carving out a family life for themselves. His marketing system, Great Legal Marketing is a genius breakthrough. If you haven’t been to one of his seminars, you shouldn’t walk there, you should run there.”

Gerry is now proud to say that he’s a marketer of legal services. His educational videos are viewed around the country and even in different parts of the world. He is also proud of the fact that that he receives phone calls from people thanking him for providing helpful and useful information that no one else gives. Gerry knows how video works. It helps show he is different from other attorneys and lets his viewers get to know him and start to trust him before he ever meets them in person.

Gerry says “The sooner you realize that you are a marketer, the sooner you can transform your good video into great video.”

Learn more about Gerry here Lawyers’ Video Studio or see how he has marketed his legal services via his website Oginski-Law.com. Any questions, give him a call at 516-487-8207 or contact him by email at Gerry@lawyersvideostudio.com.

Hey Cindy, we talked a few times about law firm marketing, attorney websites, SEO, content marketing and much more. I know you worked for Findlaw – how do you help lawyers with their Internet marketing now?

I worked for Thomson/Westlaw as an SAR and Sales Representative from 1999-2001 until Findlaw began in 2001. My title was a Senior Client Consultant. It will soon be two years, since I decided to strike out on my own. Currently, I  do website Marketing for Lawyers and other industries specializing in Internet Marketing. I work together with a team of professional writers and designers to develop websites for law firm as well as other businesses.  

In your opinion what are the biggest mistakes lawyers make with their Internet marketing?

In my opinion, the biggest mistakes lawyers make is not taking the time to get involved with their own marketing. When you decide to create a website, you need to understand that a website is just a collection of photographs and words sitting on a platform and is useless unless you Market it. 

Creating a website takes time and requires special skills. You need a good content writer that understands the law, knows how to do their research of the law and understands how to write for the search engines. You need to pay money for this. You need to allocate funds to create a Website which is a representation of your firm, something that you are proud of then let the world know you are out there by Marketing it. If you just create a website and have it sit out there, don’t expect much return, it’s not going to happen.

Why? Because all the other attorneys are marketing themselves and your not!

What are the some of the best ways solo and small law firms can tap their local markets via the Internet, in your opinion? 

You must have a profile on LinkedIn, Why? LinkedIn is a huge portal with thousands of links which will help your website in organic searches by creating inbound links to your website.  

Local business directories, blogs, local Google maps, Yahoo maps, Bing, Chamber of Commerce, these are all free and you need to take advantage of them.  If you choose to create a profile on Facebook, just make sure you are comfortable with the information you are sharing with the world because the entire internet world is watching and reading.

You’re located in Long Island. Do you work with lawyers in NYC and in and around New York City as well?  

Yes!  ’HAVE CAR WILL TRAVEL!’

Feel free to contact  Cindy if you need an experienced and skilled Law Firm Internet Marketing Consultant at 631 765-8098. 

Web Perseverance, Inc.
Business:   (631) 765-8098
Mobile:    (631) 871-9227
Fax:          (631) 693-3200

What has this have to do with lawyers?  TRACFed could be a good tool to allow lawyers to confirm their anecdotal impressions against actual historical data.  For example, how quickly do cases move through Judge A’s court? How often will a named prosecutor turn down certain types of cases?  What is the probability that criminal cases investigated by a particular agency result in convictions?

The data mining part comes into play by allowing the researcher to “drill-down” deeper into the data.  For example, one can further research on “Judge A’s” cases to see what type they were, or when they occurred. You can discover that out of 1,000 environment litigation claims disposed of in 2008, only 50 were granted monetary awards.  Not a large amount.  However, you can then click on those 50 which were granted awards and you would discover the average, range, where the award occurred, and who was involved.

TracFed is a paid site.  It costs $60 a month to run queries. The subscription fees help offset costs associated with updating and maintaining the data warehouse.

For more information see TRAC’s public website at http://trac.syr.edu and TRACFed at http://tracfed.syr.edu.

Ralph Winters is a data miner, statistician, programmer and general All Around IT utility infielder.  He can be reached at rwinters2009 @ gmail.com or via LinkedIn.

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This attorney and legal practice success blog will contain topics on law practice managememnt, law firm marketing, advertising, and all legal and law topics that will help law firms, lawyers and legal professionals build a successful practice. We’re looking for professionals in every practice area and those working in attorney and law firm marketing…and all other related professions! Everyone has something they can contribute. We will be happy to provide a bio and link back to your site. 

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