Tracy says…

You want return on investment? Watch this 4 minute video clip and then I dare you to give me one reason why attorneys are not going to see a significant ROI in social media.

Tracy wants you to give her an ROI challenge specifically related to attorneys and she’ll tell you why you’re all wet. Deal?

I agree with Tracy when she suggests the cost of doing nothing is a lot higher. Ok take 4 minutes to watch this..

 Tracy Thrower Conyers is the host and moderator of the blog PluggedInLawyer.com, which is is Tracy’s personal take on what attorneys can do using social media..

The short version of her background is that she was a 10+ year complex litigator when she took an “accidental detour as an entrepreneur into the shiny and new world of online marketing” back in 2002. You can view the longer version of her “story” on LinkedIn.

• don’t really know what you should be doing with social media
• need help setting up the technical and learning how to tweet or post to FB
• don’t have time to spend updating and writing (or reading) posts
• want to successfully grow your practice and not lose out and miss opportunities
• are unclear about the purpose and how it will directly benefit your legal practice

So…here are a few articles, videos, books and resources that might help.

Is Social Media Worth Your Time?

Basic Social Media Strategy

New York Times Small Business Guide – Marketing your business with Facebook

Still More Social Media for Lawyers

Tracy Thrower Conyers, Host and Moderator at Pluggedinlawyer.com

Ethical Online Legal Marketing Seminars by Attorney David Barrett

Social Media for Lawyers: Twitter Edition

What info did you find most helpful?