According to Dave Lorenzo, small, mid-size and law firms of all sizes need to take a look at these 3 numbers to evaluate the overall ROI of the firm’s marketing investment.
Those numbers are:
1). The client lifetime value for every client that does buisness with the firm. 2). The ROI return on investment of the law firm’s marketing investment 3). The average cost of acquiring each new client.
Dave describes in detail the numbers and why these numbers will be useful to your law ..read more
