10 Tips for Promoting Your Professional Services

1. Understand your market.

2. Focus on the value you provide to the client.

3. You are the brand. 

4. Tell a good story.

5. Stand out from the crowd.

6. Be the Go-To person.

7. Speak your mind.

8. Write about it.

9. Be easy to access.

10. Remind everyone you are here.

Edward Poll, J.D., M.B.A., CMC, advises law firms and their leaders on practice management, business development, and financial matters. He is a nationally-recognized practical guide to profit. His advice has benefited national, regional, and local law firms. Ed is unique in that he has long-term experience in both business and law. Ed has practiced law for 25 years, was the CEO and COO of several manufacturing businesses, and has been a consultant to small and large law firms for 15 years.

Debra Feinberg is the host of NewYorkLawyersSuccess blog and GetNewYorkLawyers. Connect with other lawyers and legal professionals and get help building a successful practice. Ideas? Comments? Questions? Contact Debra