A well designed website that is optimized for search engines, contains high quality content, and shows the benefits of retaining your firm can act as an anchor for all your marketing efforts. When done properly, a site can also control your firm’s image and increase your referral rate. In fact, it’s highly likely that the first thing a person will do when referred to you is to check your website.
A website will save you time and increase efficiency
A website can answer many of the basic questions a potential client has about your firm, such as your address, directions to your office, your areas of practice, and your background. This will allow your staff to be more productive because they won’t be fielding phone calls seeking this type of basic information. An effective website should include:
- Firm address
- Directions to the office
- Phone numbers and email addresses
- Relevant legal articles you have authored
- Media about you or the firm
- High profile cases you have won
- Achievements or awards
- A frequently asked question page covering areas of practice
- A helpful and informative blog with articles about your practice focus
- Links to resources for clients
Your site should also include a well-written attorney profile with:
- A professional photo of yourself
- Your education
- Court admissions
- A summary of your practice areas
- Charitable and/or community involvement
- A few personal facts about you that make you relatable and show you are a person a prospective client can trust and like
Make your website the centerpiece of your marketing efforts
While a website isn’t the only marketing tool you should use, it can serve as the centerpiece to your marketing efforts. A home base that your other marketing can point to and direct prospective clients to for further information about your firm. All your directory listings, email campaigns, and print, TV, and radio ads should direct prospective clients to your site, where they can benefit from getting the full information about your firm.
Talk to a NY SEO website specialist today
In the age of information and technology there isn’t any reason not to have a website but there are plenty of reasons to have one. Your site doesn’t have to be fancy, it just has to be effective—and show why you are the legal professional a potential client needs. Web Perseverance provides custom websites for legal professionals in New York and throughout the United States. We are experts in search engine optimization (SEO) and understand how to build sites that will come up in search results when people are looking for an attorney. To talk an NY SEO specialist about building an effective website for your firm contact us or call (631) 765-8098 today.