Selling Links from High Profile Websites and Other Unethical Practices
Internet ethics is coming into the media spotlight as an increasing number of deceptive practices have arisen. There’s no question that the Internet is a new frontier. Just as the Old West had gunslingers and lawless characters, you find the same thing happening today with the worldwide web.
One of the most recent scams is selling links from high profile websites to boost SEO value for a customer’s website.
BuzzFeed News recently published an article about underground marketers selling high profile links. In fact, the article gave some shocking examples.
Patricia Disney’s Memorial Site
A former Walt Disney executive, Roy Disney, had a first wife named Patricia who passed away in 2012. In recognition of her philanthropic activities, her memorial site at WeLovePatty.com enabled viewers to make charity donations in memory of her. While the domain still exists, Patty’s memorial page is gone. In fact, after her family quit paying for the domain name, unscrupulous marketers bought the domain and sold it. The domain now forwards to blaze4days.com where you see a cannabis site promoting its products.
The same thing has happened with other prominent links from Forbes, The New York Times, The Guardian, CNN, BBC and well-known news media sites.
Using a former site’s domain in this way is an example of black hat SEO.
What Is Black Hat SEO?
Black hat SEO is a coined word that describes unethical SEO practices. More specifically, a developer or web marketing company engages in practices that violate search engine guidelines. They do so with the purpose of boosting SEO rankings.
The article also gave an example of an unethical web practice that created fake websites or wrote false content to cover up a client’s criminal background. A company did this for Adrian Rubin, a convicted payday loan scammer. They used his name and created numerous fake online personalities to help him hide his criminal conviction online.
This, however, is not the same tactic as redirecting links.
An even more nefarious practice, designed to ruin a web company’s marketing is redirecting the domain to a web page containing malware. Malware is software designed to harm or access a computer system without the owner’s permission. When web viewers arrive at the page and see Google’s malware warning notice, they can’t click away fast enough.
A specific malware example is unauthorized use of keylogger software. Keylogger is spyware that captures the computer user’s keystrokes. Installing a keylogger without the user’s knowledge or consent is illegal. Even worse, criminals can use a keylogger to capture logins and steal the person’s identity.
White Hat SEO
It’s our firm policy at Web Perseverance to educate and warn clients against black hat SEO and help them understand its opposite — what white hat SEO is. White hat SEO is a term that refers to SEO practices, which are in compliance with search engine rules and policies. We can help you attract website visitors through white hat, or standard SEO, web design and development practices. We can also effectively market your site by writing engaging web content.
Web Perseverance is a web marketing company. We help businesses create strategic and productive marketing on the Internet
Directing the Website Viewer’s Attention
Negative space refers to the space surrounding the main subject/object in an image, picture or photograph. Artists have long known that negative space can make the subject stand out or get lost.
On the other hand, positive space refers to the space the subject/object occupies.
Achieving a balance between positive and negative space that is aesthetically pleasing is what graphic designers and artists typically aim for. Also, when marketing your product, there are main images and text that you want as the main focus. They should grab most of your viewer’s attention.
Positive Space to the Extreme
Some puzzles, such as the game “Where’s Waldo?” are great examples of positive space taken to the extreme. Below is an example where you can see how the items the girl is trying to find have gotten lost in the pile of objects occupying the positive space.
How Negative Space Can Create a Dramatic Effect that Draws Attention
In contrast, putting a solid dark background around the subject/object can make the object stand out and completely engage the viewer’s attention.
Here’s an example:
You can almost taste the chocolate and ice cream melting in your mouth.
Variation Can Break Up a Sea of Text
Have you ever opened up a website that was a sea of text? Paragraphs and paragraphs of text or long paragraphs with little to no variation are what we’re referring to here. The amount of text is overwhelming and sends viewers clicking away to other websites.
Through the use of different paragraph sizes, subheads, bullet points and varying fonts, interspaced with images and empty space you can transform a boring sea of text. The page can evoke emotions in the viewer that they will associate with the product.
Colors can also add variety that makes a design element stand out. The call to action “Contact Us” button created in a different accent color creates a contrast with other elements on the page and can jump out at the viewer.
How Cramming in a Few More Messages Can Ruin the Layout and Focus
All too often, clients want to cram in one more money making message. They see “wasted” space and want to be sure all of it is used. Unfortunately, when a boatload of messages hit a viewer all at once, viewers feel bombarded. They typically click away without grasping any of the messages. Hence the saying: “Sometimes less is more.”
What website is in your world of imagination?
Web Perseverance is a web marketing company. We help businesses create strategic and productive marketing on the Internet.
Breaking it Down – the New Sexual Harassment Laws in New York
As of October 9, 2019, Employees are more protected from discrimination in New York than ever before, and Employers are subjected to new standards of which they must be familiar to protect themselves from the flood of litigation that will surely follow. How so? Thanks to a number of broadly protective legislative changes, anti-harassment laws in New York State now encompass all protected classes under the New York Human Rights Law, not only sexual harassment cases. These protected classes include discrimination based on an employee’s age, race, color, sex, sexual orientation, national origin, marital status, criminal record, amongst others.
The Burden of Proof for a Hostile Work Environment Has Changed, and it is Decidedly Pro-Employee
The Old Standard – Severe and Pervasive
In the past, to succeed in a claim based upon a hostile work environment, an employee suing an employer for discrimination had to prove that harassment was “severe and pervasive.” Under any stretch of the imagination, this was a touch standard to satisfy in a Court of law. An unwanted sexual attack or repeated discriminatory comments made over a period of months to an employee based on their protected class would be obvious examples of severe acts sufficient to satisfy this old standard. Read More
The New Standard – Petty Slights and Trivial Inconveniences
Now that the new anti-harassment laws are in effect, the burden of proof has changed from this old standard of “severe and pervasive” discriminatory conduct to the new standard of “rising above petty slights and trivial inconveniences.” An affirmative defense for an employer is to prove that “the harassing conduct does not rise above the level of what a reasonable victim of discrimination with the same protected characteristic would consider petty slights or trivial inconveniences.” This is a huge change in the burden of proof that will invariably open the floodgates of litigation in cases that were historically brought under the Federal anti-discrimination statute, Title VII. Now, employees will be empowered to bring their claims under the new laws in New York State without the necessity of first exhausting their administrative remedies with the Equal Employment Opportunity Commission, a prerequisite to commencing an action in Federal Court. Read More
As always, we at The Van De Water Law Firm is your local resource for all your legal needs, including prosecuting and defending claims of discrimination and sexual harassment in the workplace. Call now for a free evaluation and consultation at (631) 923-1314, or email us at Chris@VDWLawFirm.com. You can also visit us on the web.
Can You Receive Workers Compensation and Premises Liability Compensation for an Accident?
Premises liability for third parties may also apply in a workers compensation case. Depending on the circumstances of the case, a third party property owner may also be liable if their negligence resulted in injury.
For example, suppose a delivery worker drops off a package to a chemical plant. While making the delivery, an explosion occurs which shakes the building and causes a fire. The worker falls, hitting his head due to the impact of the explosion and he suffers from brain damage as a result of the concussion he sustains. In addition, the fire burns him and he must receive treatment for first degree burns.
How Does Workers Compensation Relate to this Case?
In the above example, the employee was engaged in work for his delivery company and was subsequently injured while on the job. This alone qualifies him to receive workers compensation benefits for lost wages and medical treatment.
How Do Circumstances Also Relate to Premises Liability? Read More
Our lawyers at Sackstein Sackstein & Lee, LLP have successfully handled many different types of premises liability and workers compensation accident cases. More than 65 years of legal experience enables us to provide clients with effective representation.
More Potential Penalties for Employers
Potential penalties for employers are likely to result from the amendments to the New York State Anti-Harassment Law. As the repercussions of the amendments become clearer to employers, more businesses will establish anti-discrimination work policies. Revised anti-harassment policies and stricter enforcement of them may help prevent lawsuits.
Potential Penalties that Employers Face Financially
The recent amendments enable an employee, who wins an employment discrimination case against an employer, to receive punitive damages.
What are punitive damages? A court can award punitive damages in a civil lawsuit to punish the defendant or deter the defendant’s future engagement in the same type of conduct. These are monetary amounts that the defendant must pay to the plaintiff and are also called exemplary damages. Courts award such damages in addition to other damages awarded in a case. In most cases, courts award punitive damages when the conduct is willful and intentional. (Cornell Law)
Recovery of Attorney’s Fees
Another potential monetary penalty that employers face if the plaintiff wins the case is a penalty of having to pay the plaintiff’s attorney’s fees. However, the same is not true if the employer (as the defendant) wins the case. The court will only have the employee pay the employer attorney’s fees if it can be proven that the action or proceeding filed by the employee was a frivolous lawsuit.
Seek Legal Advice and Representation
Employers can often avoid disputes and lawsuits. At Stephen Hans & Associates, our attorneys advise employers about making changes in employment agreements and other employment related policies. We also represent employers in employment litigation.