Law Offices of William Cafaro

Law Offices of William Cafaro

Law office of Bonnie Lawston

Web Perseverance - Web Development, Internet Marketing, SEO, Graphic Design

Sackstein Sackstein & Lee, LLP

Law office of Bonnie Lawston

Law Offices of William Cafaro

Internet Ethics and Deceptive Practices

Selling Links from High Profile Websites and Other Unethical Practices

EthicsInternet ethics is coming into the media spotlight as an increasing number of deceptive practices have arisen. There’s no question that the Internet is a new frontier. Just as the Old West had gunslingers and lawless characters, you find the same thing happening today with the worldwide web.

One of the most recent scams is selling links from high profile websites to boost SEO value for a customer’s website.

BuzzFeed News recently published an article about underground marketers selling high profile links. In fact, the article gave some shocking examples.

Patricia Disney’s Memorial Site

A former Walt Disney executive, Roy Disney, had a first wife named Patricia who passed away in 2012. In recognition of her philanthropic activities, her memorial site at WeLovePatty.com enabled viewers to make charity donations in memory of her. While the domain still exists, Patty’s memorial page is gone. In fact, after her family quit paying for the domain name, unscrupulous marketers bought the domain and sold it. The domain now forwards to blaze4days.com where you see a cannabis site promoting its products.

The same thing has happened with other prominent links from Forbes, The New York Times, The Guardian, CNN, BBC and well-known news media sites.

Using a former site’s domain in this way is an example of black hat SEO.

Keylogger

What Is Black Hat SEO?

Black hat SEO is a coined word that describes unethical SEO practices. More specifically, a developer or web marketing company engages in practices that violate search engine guidelines. They do so with the purpose of boosting SEO rankings.

The article also gave an example of an unethical web practice that created fake websites or wrote false content to cover up a client’s criminal background. A company did this for Adrian Rubin, a convicted payday loan scammer. They used his name and created numerous fake online personalities to help him hide his criminal conviction online.

This, however, is not the same tactic as redirecting links.

An even more nefarious practice, designed to ruin a web company’s marketing is redirecting the domain to a web page containing malware. Malware is software designed to harm or access a computer system without the owner’s permission. When web viewers arrive at the page and see Google’s malware warning notice, they can’t click away fast enough.

A specific malware example is unauthorized use of keylogger software. Keylogger is spyware that captures the computer user’s keystrokes. Installing a keylogger without the user’s knowledge or consent is illegal. Even worse, criminals can use a keylogger to capture logins and steal the person’s identity.

White Hat SEO

It’s our firm policy at Web Perseverance to educate and warn clients against black hat SEO and help them understand its opposite — what white hat SEO is. White hat SEO is a term that refers to SEO practices, which are in compliance with search engine rules and policies. We can help you attract website visitors through white hat, or standard SEO, web design and development practices. We can also effectively market your site by writing engaging web content.

Web Perseverance is a web marketing company. We help businesses create strategic and productive marketing on the Internet

Using Negative Space in Web Design

Directing the Website Viewer’s Attention

Negative space refers to the space surrounding the main subject/object in an image, picture or photograph. Artists have long known that negative space can make the subject stand out or get lost.

On the other hand, positive space refers to the space the subject/object occupies.

Achieving a balance between positive and negative space that is aesthetically pleasing is what graphic designers and artists typically aim for. Also, when marketing your product, there are main images and text that you want as the main focus. They should grab most of your viewer’s attention.

Positive Space to the Extreme

Some puzzles, such as the game “Where’s Waldo?” are great examples of positive space taken to the extreme. Below is an example where you can see how the items the girl is trying to find have gotten lost in the pile of objects occupying the positive space.

Negative Space

How Negative Space Can Create a Dramatic Effect that Draws Attention

In contrast, putting a solid dark background around the subject/object can make the object stand out and completely engage the viewer’s attention.

Here’s an example:

How Negative Space Can Create a Dramatic Effect that Draws Attention

You can almost taste the chocolate and ice cream melting in your mouth.

Variation Can Break Up a Sea of Text

Have you ever opened up a website that was a sea of text? Paragraphs and paragraphs of text or long paragraphs with little to no variation are what we’re referring to here. The amount of text is overwhelming and sends viewers clicking away to other websites.

Through the use of different paragraph sizes, subheads, bullet points and varying fonts, interspaced with images and empty space you can transform a boring sea of text. The page can evoke emotions in the viewer that they will associate with the product.

Colors can also add variety that makes a design element stand out. The call to action “Contact Us” button created in a different accent color creates a contrast with other elements on the page and can jump out at the viewer.

How Cramming in a Few More Messages Can Ruin the Layout and Focus

All too often, clients want to cram in one more money making message. They see “wasted” space and want to be sure all of it is used. Unfortunately, when a boatload of messages hit a viewer all at once, viewers feel bombarded. They typically click away without grasping any of the messages. Hence the saying: “Sometimes less is more.”

Read More

What website is in your world of imagination?

Web Perseverance is a web marketing company. We help businesses create strategic and productive marketing on the Internet.

What type of Video is in Your World of imagination? Why Videos Enhance Websites

Video Marketing: Put Videos on Your Website and Attract More Visitors

What type of Video is in Your World of imagination?

Videos make websites more effective. What better way to tell a story? Even if you have a 2-minute video (the preferred video size), your video can still tell a story.

Telling stories is the current trend in websites, and the sophisticated name for this is “brand storytelling.” Throughout the ages, mankind has loved stories, and many have been passed down from one generation to the next. According to Forbes magazine and other marketing sources, brand storytelling is the future of marketing.

Big screen cinemas and television have set the stage for today’s videos. At this time, we are a visually focused society and enjoy moving pictures with sound. A video on a website is the next best thing to being there.

Statistics Support the Popularity of Website Videos

According to the website called Impact, here are some noteworthy statistics about videos:

  • Every day 75 million people in the U.S. watch videos
  • When you mention “video” in an email subject line, the click-through rate increases by 13%
  • People watch 50% of all videos on mobile devices
  • Internet video traffic will comprise 80% of all consumer Internet traffic by 2019
  • The most engaging videos are videos up to 2 minutes long

Which Should You Use? YouTube or Vimeo?

The two most popular video platforms for websites are YouTube and Vimeo. Critiques of both video platforms say that deciding which one is best depends on how you’re using it. Some of the Pro’s and Con’s are as follows.

  • YouTube is free, and you can upload unlimited videos. The default video length limitation is 15 minutes, but you can easily extend that limit. YouTube reaches a larger audience than Vimeo and has a community of more than 1 billion users (one-third of the Internet users). The down side is that YouTube is not a good platform for hosting private videos. Suggested videos come up at the end of the video, and you cannot disable this feature.
  • Vimeo offers an ad-free video platform. Vimeo also offers a free plan. However, its limits are 500 MB storage per week and 25GB a year. Various plans have monthly rates for greater storage space and other features. Vimeo has a much smaller audience than YouTube, but even so, it reaches more than 170 million users. It has a Groups feature where users can create and participate in groups. You can keep the videos private, which is ideal for instruction video classes and paid services offered through videos. You can also limit sharing videos and share only with users you follow and password protect the videos.

The Ever Changing World of Web Design & WebsitesWhat type of Video is in Your World of imagination?

Web Perseverance is an Internet marketing company. We help businesses create strategic and productive marketing on the web

Web Design Trends-2019

webperseverance.comWhy Hero Images and Minimalistic Designs Are Working

Hero images look like they are here to stay and for good reason. As more and more consumers are searching the web through mobile devices, designs need to be simple and direct. Scrolling is in, and putting “everything above the fold” is out. In fact, cramming everything into the area “above the fold” is long gone.

What Is a Hero Image?

Hero images are large images used on home pages. A hero image is an image with a message. It grabs attention. It offers value. It offers a solution. It instantly provides clarity about what the website is offering.

Why Do Hero Images Work?

They work because you only have a moment to grab the viewer’s attention. If you don’t, the viewer will click away to another website.

Research studies show that viewers quickly form an opinion about a web page based on visual appeal. How quickly? Within 50 milliseconds!

The second the viewer looks at your hero image, the image acts as branding for the site. Images can evoke appeal, certain emotions, customer trust or peak interest. And they do all this in an instant.

Read More:

Minimalistic Design

You have no doubt heard the expression “less is more.” The trend today is to tell a story with pictures and content, but include space in the layout so the viewer doesn’t experience information overload.

The following is a stunning site that does just that: Twin Dolphin

What type of hero image is in your world of imagination?

Web Perseverance is an Internet marketing company that helps businesses create strategic and productive marketing on the web.

Attorney Advertising – Creating Websites Within the Parameters of NYS Bar Guidelines

webperseverance.comAttorney Advertising is subject to numerous rules set by the American Bar Association (ABA) and the New York State Bar Association. The New York Rules of Professional Conduct have sections that specifically address web design and online marketing.

While the New York Rules of Professional Conduct is broad in scope, our team at Web Perseverance is familiar with the particular rules that apply to web marketing. We have provided Internet marketing for many law firms during the early stages of web marketing and up to the present.

Pre-Approved Websites

We ensure that all of the content and design for any website we create is pre-approved by the lawyer before launching the website. We have incorporated this practice into our web design based on the following New York Rules of Professional Conduct:

Under NY Rules 7.1 (k), attorneys or the law firm must pre-approve all advertisements.

Pre-approval applies to advertising in websites, blogs, chat rooms, list servers, emails, instant messaging, banner advertisements, pop-up advertisements, pop-under advertisements, search engines and other internet-related presence. [Rule 1.0(c)]

Restrictions for Factually Supported Statements

You have possibly seen attorney websites that claim to be the top in their field or tout the idea that they are better at obtaining compensation for clients than other law firms. They use superlatives like “the top,” “the most,” “the most prestigious,” or other marketing language that businesses can get away with in other industries. However this type of marketing promotion can get law firms in trouble in the legal profession.

The following rule specifically prohibits this type of advertising:

[12] Descriptions of characteristics of the lawyer or law firm that are not comparative and do not involve results obtained are permissible even though they cannot be factually supported. Such statements are understood to be general descriptions and not claims about quality, and would not be likely to mislead potential clients. Accordingly, a law firm could advertise that it is “Hard-Working,” “Dedicated,” or “Compassionate” without the necessity to provide factual support for such subjective claims. On the other hand, descriptions of characteristics of the law firm that compare its services with those of other law firms and that are not susceptible of being factually supported could be misleading to potential clients. Accordingly, a lawyer may not advertise that the lawyer is the “Best,” “Most Experienced,” or “Hardest Working.” Similarly, some claims that involve results obtained are not susceptible of being factually supported and could be misleading to potential clients. Accordingly, a law firm may not advertise that it will obtain “Big $$$,” “Most Money,” or “We Win Big.” (New York Rules of Professional Conduct, Page 173, section 12)

We look out for our clients’ interests and work diligently to provide marketing that is appropriate for the client’s industry. We share your objectives to promote and expand your businesses and will work closely with you to create a presence on the web that is right for your business.

Web Perseverance is an Internet marketing company that helps businesses create strategic and productive marketing on the web.

 

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